Stepping from fields and stables into the online world can feel like a quantum jump. As an equestrian or farmer, you’re likely brimming with expertise, but making that work to develop an online business? That’s the real challenge. Here is a review of 3 great marketing books for anyone looking to develop online income to supplement their day jobs, diversify farm income and learn how to market rural expertise and talent on an online platform.
For those of us looking to recalibrate our careers and generate income streams from our rural working life, understanding digital marketing is essential. These three books are game changers, offering practical strategies to connect with the right audience and create meaningful impact.
Introduction:
Great Marketing Books for Farm & Equestrian Success
Turn your hard work as a farmer or equestrian into thriving online success. The online space offers a stable and rewarding way to explore farm diversification. Discover the power of online marketing and unlock new opportunities for your farm that can help you break free from working outside in horrible weather and the physical demands of traditional farming.
By learning how to use the marketing strategies within these great marketing books, you can unlock new income streams, share your expertise and passion with the world, and market your products to ready-to-buy audiences. The online space offers a stable and rewarding way to grow your farm as you discover the power of online marketing
Adapt or Miss Out: The world is online, and your customers and clients are too. Learning digital marketing is the bridge to thriving in this new era and can help with farm diversification and add income streams in your rural landscape.
Built for Practical Minds: The books below are perfect for hands-on individuals who want actionable strategies, not fluff.
Proven Success Stories: These books showcase real-life examples of people turning their existing skills into sustainable business.
What Are the 3 Great Digital Marketing Books for Equestrians and Farmers?
What It Offers: Inspiring stories of solo entrepreneurs who built businesses generating seven figures.
Why It’s Valuable: Helps you understand how to monetize your skills and create financial independence.
Key Highlight: Worksheets in the Appendices section to map your business goals and match them with your talents.
Pros
– A focus on financial freedom.
– Relatable case studies for inspiration.
– Practical worksheets to apply what you learn.
Cons
Might feel a bit broad; not every example applies to farming or equestrian contexts.
This was a great read of how a wide range of people have found ways to extend their skills and talents and found ways to work for themselves, successfully. In doing so they set their future up for financial freedom and to build a life of meaningful independence, which another of my coaches describes as being in charge of making your own decisions.
There Appendices section has some valuable work sheets to get clear on what you really want out of your business and how you can structure your business for resonance and to match your skill sets. A truly useful book.
2. Simple Marketing for Smart People by Billy Broas with Tiago Forte
What It Offers: A marketing strategy built around “Belief Building,” guiding potential customers to trust and buy.
Why It’s Valuable: Breaks down complex marketing concepts into relatable analogies (like brewing beer!).
Key Highlight: Templates for LinkedIn posts, emails, and Instagram, plus free resources via QR code.
Pros
– Engaging storytelling makes concepts stick.
– Practical templates for immediate use.
– Belief-Building system aligns well with customer education in niche markets.
Cons
– Assumes some familiarity with digital tools.
– May require re-reading to grasp the layered concepts.
This was a great read and the analogy with the beer brewing process made things clear. This book focuses on understanding what your prospective customer needs to believe in order to buy from you. A system called Belief Building. The Carpet Cleaner story, in Chapter 4 illustrates the success of educating prospective clients. By explaining that carpets were 4,000 times dirtier than a toilet seat, the carpet cleaner guided his prospective clients through a learning process that gave them the education to become fully convinced that carpet cleaning is very necessary. That was the core message that led to success.
The cycles-based approach, the chains of beliefs, ladders of importance continue the process of Belief Building and then Tiago Forte guides you through templates for a LinkedIn Post, an email and an Instagram post.
What It Offers: A framework to create clear, compelling messages that resonate with your audience.
Why It’s Valuable: Ensures your customers see themselves as the hero, with you as their trusted guide.
Key Highlight: The StoryBrand BrandScript tool simplifies your messaging for all platforms.
Pros
– Straightforward, actionable framework.
– Helps avoid common pitfalls of unclear messaging.
– Great for building trust with niche audiences.
Cons
– Focuses heavily on storytelling, which might feel repetitive.
– Requires consistent application to see results.
The StoryBrand Framework is a 7 step process where you learn how to create clear messaging about what you can offer your prospective client so they will make purchases.
Developing a clear message is achieved by using the tool called the StoryBrand BrandScript.
Once you have clarity by using the Story Brand Framework, all your messages across your websites and marketing material will be simple and clear and relevant to your customers and resonate with your customers who are the heroes in this process. It is a great guide and makes a lot of sense and the fully revised updated edition is out now.
4. Conclusion – My 3 Top Digital Marketing Books for Equestrians and Farmers
The journey from fields and paddocks to online platforms isn’t as daunting as it seems when you have the right guides. My top 3 are:
1. The Million Dollar One-Person Business by Elaine Pofeldt
Elaine Pofeldt inspires you to think big and turn your expertise into a profitable business.
2. Simple Marketing for Smart People by Billy Broas with Tiago Forte
Billy Broas with Tiago Forte simplify marketing into actionable steps that connect you with your audience.
3. Building a StoryBrand by Donald Miller
Donald Miller ensures your message is crystal clear and resonates with your ideal customers.
These books aren’t just for reading—they are tools to implement and grow your business.
Whether you’re selling equestrian training courses or artisan farm goods, these resources will help you succeed both online and off.
For farmers and equestrians, the physical demands of your work are undeniable—long days outdoors, unpredictable weather, and the wear and tear on your body.
What if you could leverage your years of experience and passion to create a new income stream that doesn’t rely on physical labour?
If you’re ready to recalibrate your career and build an online income stream from your passions, existing skills, talents and experience then these 3 top digital marketing books can guide your journey and provide the foundation.
However, learning how to practically apply these strategies is where the real transformation happens.
That is why investing in a digital education curriculum designed for hands-on individuals like you is the perfect next step.
It’s your chance to future-proof your livelihood, work smarter—not harder—and finally bring your expertise to a global online audience.
Ready to make the quantum jump?
Imagine having a proven blueprint to online success at your fingertips, unlocking your full potential a with a crystal-clear mission map.
With the help of mentors who have been there and done it. Take the quantum jump into learning how online business works and how it can work for you.
Do it now, and start building the future you deserve!
Let’s get started! And let’s do it now.
